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About Us

We De-complicate
& Humanise Data


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IN 2016

Every business is now a data business. Nudgyt was founded as an AI-augmented intelligence to help humans revolutionalize data.


Our vision is simple. We want to remove complexity and create actionable solutions suited for your personality


Nudgyt uses cutting-edge AI technology that understands your preferences and habits over time, translating that into a Nudge aligned to your needs.

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The humans behind Nudgyt.

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“An average driver intuitively learns how to use a commercial app, but managers take months to adapt to new corporate software. Why?”

That was the question that sparked the journey of Nudgyt. With over 30 years of combined experience in Artificial Intelligence and Behavioural Science, we set out to end long adoption and adjustment periods of digital transformation projects.

Commercial apps often use nudges — bite-sized prompts that reward their users for taking action. However, most corporate software does not take advantage of this powerful tool, often overwhelming their users with graphs and dashboards.

What if you could condense data into a two-sentence nudge (supported by behavioural science), to recommend you the best courses of action? But we went one step further: AI curated nudges specifically tailored to a user’s personality

Nudgyt harnesses the power of behavioural science to improve various use cases: talent management, customer journeys, education, and more!

Start your journey to greater ease and productivity with Nudgyt today.

Leadership Team

Nudgyt is led by a team who constantly challenges the norm, relentless in the pursuit of creating a transformative impact.

Kathleen Yu
CEO / Chief Data Scientist

A former MIT Research partner who pioneered Machine Learning in talent management, Kathleen founded her first AI company while still in college. A graduate of the University of the Philippines, she is also leading at the forefront of research on deep learning for Behavioral Science. For her groundbreaking work, Kath is regularly featured as a speaker in technology-focused events, providing mentorship and sharing her insights with other industry leaders. In 2017, the ASEAN Women Entrepreneurs Network recognized Kathleen as an ASEAN Outstanding Woman Entrepreneur.

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Chew Shao Yong
Co-Founder / Chief Operations Officer


Spending almost a decade running operations for different organizations, Shao has tremendous operational experience, particularly in developing administrative and delivery teams for fast-moving start-ups. He has also taken charge of defining and liaising with various start-up ecosystem stakeholders and regulatory bodies. Shao is a graduate of Nanyang Technological University.

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Awards and Recognition


At Nudgyt, we are proud to celebrate achievements and recognitions because it's a reflection of how our transformative vision impacts the world.


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Winner, PLDT-Smart StartUp

Innovation Challenge


Awardee, Highway to 100 Unicorns


Winner, Philippine Regional Finals


Regional Representative, Global Startup World Cup Championship


Winner, APAC Global Innovation Challenge

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Regional Winner

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Winner, ASEAN Outstanding Woman Entrepreneur

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Top 100 Startup, Philippine Startup Week

Technology Partners



Nudgyt is fortunate to have partners that have been present even when the company was still in its infancy. These partners have been tremendous in becoming a source of technological support and mentorship, helping the company develop and explore its impact in the market.

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Tech Partners
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