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About Us

Your First AI Partner

MADE ESPECIALLY FOR YOU.

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CONCEPTUALISED
IN 2016

Nudgyt's first product was an AI business analyst that could interpret your data for you and send you timely nudges that incentivized action.

A PERSONAL AI JUST FOR YOU

Our vision is simple. How can we make AI teammates that are able to think critically and strategically to make better decisions for you

CUTTING-EDGE AI TECHNOLOGY

Nudgyt's proprietary Behavioural AI complements other developments in the AI world 

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The humans behind Nudgyt.

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“We have so much data, why can't we make better decisions? and how do experts do it so effortlessly?”

That was the question that sparked the journey of Nudgyt. With over 30 years of combined experience in Artificial Intelligence and Behavioural Science, we set out to understand how experts make decisions and how we can replicate this decision making process.

Experts often do not need to know everything. They use heuristics - thinking frameworks to break down the problem and ask specific context based questions. 

They then work through the problem using these thinking frameworks to create new solutions. 

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Finally solutions are nothing without action. Nudges — bite-sized prompts that incentivize behaviour change and drive action. 

Nudgyt harnesses the power of behavioural science to improve various use cases: training, coaching, consulting and more!

Get started with your very own AI Teammate today! 

Leadership Team

Nudgyt is led by a team who constantly challenges the norm, relentless in the pursuit of creating a transformative impact.

Kathleen Yu
CEO / Chief Data Scientist


A pioneer in combining Machine Learning and behavioural science, Kathleen founded her first AI company while still in college. For her groundbreaking work, Kath is regularly featured as a speaker in technology-focused events, providing mentorship and sharing her insights with other industry leaders. In 2017, the ASEAN Women Entrepreneurs Network recognized Kathleen as an ASEAN Outstanding Woman Entrepreneur.

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Chew Shao Yong
Co-Founder / Chief Operations Officer

 

Spending almost a decade running operations for different organizations, Shao has tremendous operational experience, particularly in developing administrative and delivery teams for fast-moving start-ups. He has also taken charge of defining and liaising with various start-up ecosystem stakeholders and regulatory bodies. Shao is a graduate of Nanyang Technological University.

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